
22.3K
Downloads
60
Episodes
2015 Chicago Marathon. Mile 13. I’m flying—feeling like I could run forever. Heart surgery, back surgery, barely able to stand a decade before, and here I am crushing it. Then I see the sign: NOT ALMOST THERE. Everything changed. Heavy legs. Cramping. Mental breakdown. I barely finished what started as my best race ever. That sign broke me, but it also built me. Southside Chicago kid who studied for 15 seconds between building cars on the assembly line. Graduated in 5 years. Built companies. Sold two. 800 employees. Young father at 20 who figured it out as I went. I’ve spent 50+ episodes of Not Almost There interviewing experts, and now my cohost and I are diving deeper into the conversations that matter most. We dig into what it really takes—in business, branding, health, life. No fluff. Real talk about building something that matters while the clock’s ticking. Whether you’re running your first mile or your hundredth company, we’re here to help you go the distance. Because almost there isn’t good enough.
Episodes

Wednesday Apr 27, 2022
Wednesday Apr 27, 2022
Ayelet Fishbach PhD, is the Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the past president of the Society for the Study of Motivation and the International Social Cognition Network (ISCON). She is an expert on motivation and decision making and the author of Get it Done: Surprising Lessons from the Science of Motivation. Ayelet’s groundbreaking research on human motivation has won her several international awards, including the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award.
IN THIS EPISODE…Joe discusses with Ayelet, who has dedicated her life to the science behind motivation and most recently published a book they get into today, how to best set yourself up for success in your personal goal setting. In this conversation, you will understand how to set goals you will stick with, focus on success in the middle of the journey of your goals, as the beginning and end tend to be blissful, and of course, significant strategy and tips you can start using today.
🔍 Breakdown with Ayelet Fishbach:
Chapter 1 (0:00): Introduction
Chapter 2 (3:11) Creating an environment for goals
Chapter 3 (10:10) Understanding how to craft goals
Chapter 4 (18:17) Empathy gap
Chapter 5 (23:32) Do and don’t goals
Chapter 6 (31:38) Intrinsic motivation
Chapter 7 (40:25) Recapping identifying goals
Chapter 8 (49:13) Instant gratification
Chapter 9 (54:47) Planning for future success
Chapter 10 (63:55) Closing Remarks
Material Referenced in this interview:
→Get It Done by Ayelet Fishback
→https://www.ayeletfishbach.com
📞 Connect with Ayelet Fishbach
→https://www.instagram.com/ayeletfishbach
→https://www.facebook.com/ayeletfishbach.getitdone
→https://twitter.com/ayeletfishbach
→https://www.linkedin.com/in/ayelet-fishbach-b32a8b4
👊 To learn more about Not Almost There by visiting this link
→ Not Almost There http://notalmostthere.com
Connect with Joe on social here:
→https://www.instagram.com/notalmostthere
→Facebook https://www.facebook.com/notalmostthere
→Twitter http://twitter.com/joechura
No comments yet. Be the first to say something!