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2015 Chicago Marathon. Mile 13. I’m flying—feeling like I could run forever. Heart surgery, back surgery, barely able to stand a decade before, and here I am crushing it. Then I see the sign: NOT ALMOST THERE.
Everything changed. Heavy legs. Cramping. Mental breakdown. I barely finished what started as my best race ever.
That sign broke me, but it also built me. Southside Chicago kid who studied for 15 seconds between building cars on the assembly line. Graduated in 5 years. Built companies. Sold two. 800 employees. Young father at 20 who figured it out as I went.
I’ve spent 50+ episodes of Not Almost There interviewing experts, and now my cohost and I are diving deeper into the conversations that matter most. We dig into what it really takes—in business, branding, health, life. No fluff. Real talk about building something that matters while the clock’s ticking.
Whether you’re running your first mile or your hundredth company, we’re here to help you go the distance.
Because almost there isn’t good enough.
Episodes
Friday Jan 02, 2026
Friday Jan 02, 2026
Why New Year's Resolutions Fail & How to Actually Achieve Your Goals
Tired of abandoning your New Year's resolutions by February? Discover why traditional goal-setting doesn't work and learn a proven framework that actually sticks.
In this episode, Joe breaks down:
- Why long resolution lists create guilt instead of progress
- The power of focusing on ONE big audacious goal instead of many small ones
- How to build sustainable habits naturally (without tracking everything)
- The accountability strategy that forces you to follow through
- Real examples: from fitness challenges to family goals to business launches
Learn why choosing a concrete outcome (like training for a race) beats vague intentions (like "get healthier") every time. Whether you want to lose weight, start a business, save for a dream vacation, or tackle a physical challenge, this approach transforms motivation into discipline.
Perfect for anyone who's struggled with New Year's goals, wants to build better habits in 2026, or needs a fresh perspective on personal development and goal achievement.
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