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Why Not Almost There? I had never run a long race in my life, but here I am, in the middle of the 2015 Chicago Marathon. Iām feeling fantastic, even thinking I could go double the distance. Just being in this race was a mini-miracle. I had heart surgery and back surgery a decade earlier. I could barely stand back then, let alone run. Nonetheless, Iām fired up and feel better than ever. Then I see right in front of meā a sign that nearly stops me in my tracks, NOT ALMOST THERE. I try to brush it off but canāt stop thinking about those words. Every step seems heavier, harder, and then I start cramping up. I begin to walk and complain inside and out. I struggle the entire second half but finish (barely) with everything I have after being physically and mentally crushed. I have never stopped thinking about that sign but thatās fueled a quest to understand the power of the mind, body, and spirit. To understand how we accomplish things. To understand how we become better in the race against time and ourselves. Who am I? Southside Chicago kid. Young Father (20). Assembly line worker. Found 15 seconds between building cars to study. Graduated. Took 5 years. Created a few companies. Sold two. 800 employees. Created Refuel and Not Almost There to help others.
Episodes
Sunday May 02, 2021
Sunday May 02, 2021
Suzie Yorke launched a rocket ship food start-up brand Love Good Fats that just exceeded $100mil in Revenue and is just over 3 years! šššš A proud mom, partner š³ļøāš, former Marketing CPG Executive and now, first-time entrepreneur (at age 50!) on a fierce mission to spread the word that fat is back and sugar it out. 11x Ironman athlete, cyclist, marathon runner. Award winner: 2020 RBC Canadian Women Entrepreneur Award and 2019 Top 100 Most Powerful Women Award. Suzieās brand Mission is to play a key role in getting North Americans to eat more healthy fats, less sugar, feel great, and living healthier lives. Finally, fat is back!
āIN THIS EPISODEā¦ Joe discusses with Suzie Yorke her impressive launch of a nutrition bar company, Love Good Fats, at the age of 50. Being a startup in a food space is not easy, but with Suzieās impressive marketing background, she explains how she was able to acquire funding and get into big box stores to start the upward trajectory of her nutrition bar business. She tells Joe about the fallacies of a high-fat diet, as well as the positive effects on her physical health and her energy level once she ditched her previous misconceptions and reintroduced good fats.
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š Breakdown with Suzie Yorke:
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Chapter 1 (1:30ā) Joe Introduces Suzie Yorke
Suzie is an entrepreneur in Canada that is exploding into the health bar scene.Ā
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Chapter 2 (1:49) The creation of Love Good Fats
While traveling in her previous CMO role, Suzie discovered a breakthrough in her health. She realized the misinformation she had been told is that all fats are bad.
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Chapter 3 (ā5:01) Starting a company at the age of 50
Once Stacie had her moment identifying a gap in the market for a healthy fat bar, she starting getting angel investors and working to get her bar up and running.Ā
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Chapter 4 (10:23) Sales blew away expectations
Love Good Fats' proof of concept was two bar flavors, and those bars quickly flew off the shelves, so they immediately created two new flavors and things havenāt slowed down since.
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Chapter 5 (11:39) Getting into big box stores
Whole Foods was the first big-box store to pick up her product, and it did not take long to get into more stores once the word was out about the sales she was doing.
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Chapter 6 (17:11) How to know if my product will last
There are market reports that come out, but there are also some key identifiers. Suzie explained how she was able to identify her brand as a stable force in the nutrition bar space.
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Chapter 7 (22:23) My āI made itā moment
It's hard to say out loud at any given time, āI made itā, but Suzie recounts the moment she had where she felt her company had hit a major milestone.
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Chapter 8 (ā27:46) Entrepreneur state of mind
Being an entrepreneur comes with its own set of challenges. It may seem like being your own boss is the ultimate goal, but what often isnāt spoken of is the weight of supporting your employees and other stresses that come along with it.
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Chapter 9 (36:20) Not feeling healthy
Doing everything Suzie thought she should be doing; low fat, low salt, and eating greens. She still had stomach issues and high blood pressure. Whatās the problem?
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Chapter 10 (44:01) Cutting out Sugar and good nutrition
Suzie cut out sugar and focused on clean eating with fruits, vegetables, and healthy fats.
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Chapter 11 (49:09) Common mistakes of high-fat diet
A high-fat diet doesnāt mean an abundance of saturated fats. Itās important when you are adding fats to your daily nutrition you understand the kind of fat you are consuming. You should always track/monitor your progress and consult your physician.Ā
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Chapter 12 (54:52) Balancing workout with your workday
You have to make it a priority and set a focus and intention on your day. Being an entrepreneur can absorb so much more of your time and focus, so carving out time is essential.
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Chapter 13 (56:30) One take away recommendation
Just cut sugar. There is so much sugar that is hidden in foods and ingredients, so limit or cut your sugar consumption as much as possible.
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Chapter 14 (59:16) Where to find Love Good Fats
First, a recommendation put the bars in the fridge and the freezer. You can find the product in Whole Foods, Walmart, and some other chain stores. Connect with Suzie on LinkedIn.
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Chapter 15 (1:00:00) Joe wraps up the episode
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Material Referenced in this interview:
āThe Big Fat Surprise by Nina Teicholz
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š Connect with Suzie Yorke
āhttps://www.linkedin.com/in/suzieyorke/
āhttps://www.facebook.com/suzieyorke/
āhttps://www.instagram.com/suzieyorke/
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š To learn more about Not Almost There by visiting this linkĀ
ā Not Almost There http://notalmostthere.com/ā
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Connect with Joe on social here:
āInstagram https://www.instagram.com/joe_chura/ā
āFacebook https://www.facebook.com/notalmostthere/ā
āTwitter http://twitter.com/joechura