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2015 Chicago Marathon. Mile 13. I’m flying—feeling like I could run forever. Heart surgery, back surgery, barely able to stand a decade before, and here I am crushing it. Then I see the sign: NOT ALMOST THERE.
Everything changed. Heavy legs. Cramping. Mental breakdown. I barely finished what started as my best race ever.
That sign broke me, but it also built me. Southside Chicago kid who studied for 15 seconds between building cars on the assembly line. Graduated in 5 years. Built companies. Sold two. 800 employees. Young father at 20 who figured it out as I went.
I’ve spent 50+ episodes of Not Almost There interviewing experts, and now my cohost and I are diving deeper into the conversations that matter most. We dig into what it really takes—in business, branding, health, life. No fluff. Real talk about building something that matters while the clock’s ticking.
Whether you’re running your first mile or your hundredth company, we’re here to help you go the distance.
Because almost there isn’t good enough.
Episodes
Tuesday Feb 10, 2026
Tuesday Feb 10, 2026
How to get the trademark you want and need.
Ready to launch and name your new business? Don't file anything until you listen to this. Veteran entrepreneur Joe Chura shares the complete process for choosing a business name that won't get you sued—from Google searches and domain availability to USPTO trademark filing and protecting your brand equity.
Key Takeaways:
- Why Google and GoDaddy aren't enough—the free USPTO search that could save your business
- How to find available business names using NameBoy and trademark class searches
- The phonetic trademark rule that almost cost Go Brewing everything
- When to hire a trademark attorney (and when you might not need to)
- Domain names, social handles, and the "confusion test" explained
- Real story: navigating trademark challenges and calculated risk-taking
Whether you're launching a startup, side hustle, or scaling a brand, learn the step-by-step checklist for securing your business name legally—before you invest in logos, websites, and packaging.
Topics: how to trademark a business name, naming your business, USPTO trademark search, business name availability, domain name strategy, trademark attorney, startup legal tips
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