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2015 Chicago Marathon. Mile 13. I’m flying—feeling like I could run forever. Heart surgery, back surgery, barely able to stand a decade before, and here I am crushing it. Then I see the sign: NOT ALMOST THERE. Everything changed. Heavy legs. Cramping. Mental breakdown. I barely finished what started as my best race ever. That sign broke me, but it also built me. Southside Chicago kid who studied for 15 seconds between building cars on the assembly line. Graduated in 5 years. Built companies. Sold two. 800 employees. Young father at 20 who figured it out as I went. I’ve spent 50+ episodes of Not Almost There interviewing experts, and now my cohost and I are diving deeper into the conversations that matter most. We dig into what it really takes—in business, branding, health, life. No fluff. Real talk about building something that matters while the clock’s ticking. Whether you’re running your first mile or your hundredth company, we’re here to help you go the distance. Because almost there isn’t good enough.
Episodes

Sunday Jan 03, 2021
Playing Offense with Jesse Itzler
Sunday Jan 03, 2021
Sunday Jan 03, 2021
Jesse is one incredible human with an insane story that inspires. He was the founder of Marquis Jets, which sold to Warren Buffet's Net Jets and then helped put Zico Coconut Water on the map and get acquired by Coca-Cola. After Jesse sold those companies and "settled down", he wanted to raise money for charity, which led him to ultrarunning and meeting David Goggins ( Goggins lived with him for 30 days which was depicted in his book Living with a Seal). He hasn't looked back and has since accomplished more than I can summarize here. His spirit and willingness to seek "newness" and adventure is second to none. As you will see, he truly lives life with a humble yet extremely positive attitude. He's known for repeating the following mantra, which is also on the wall in his house, "You didn't come this far only to come this far."
In this episode, Jesse gives some incredible tips on playing offense in life. From planning his day the night before to creating a TOP 50 life list, his words of advice and wisdom are something we can all learn from.
Joe mentions Refuel in this episode, a conference he founded a few years ago for his company, where Jesse just keynoted.
You can find the full conference here for a limited time→
Also, feel free to learn more about Not Almost There by visiting this link → Not Almost There http://notalmostthere.com/
Connect with Joe on social here:
Instagram https://www.instagram.com/joe_chura/
Facebook https://www.facebook.com/notalmostthere/
Twitter http://twitter.com/joechura
Connect with Jesse
30 Days of Excellence program. Use the code REFUEL for a 50% discount. I would highly recommend you check it out. Text REFUEL to 33777 for more information.
→ https://jesseitzler.com/
→ https://bylr.com/
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