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2015 Chicago Marathon. Mile 13. I’m flying—feeling like I could run forever. Heart surgery, back surgery, barely able to stand a decade before, and here I am crushing it. Then I see the sign: NOT ALMOST THERE. Everything changed. Heavy legs. Cramping. Mental breakdown. I barely finished what started as my best race ever. That sign broke me, but it also built me. Southside Chicago kid who studied for 15 seconds between building cars on the assembly line. Graduated in 5 years. Built companies. Sold two. 800 employees. Young father at 20 who figured it out as I went. I’ve spent 50+ episodes of Not Almost There interviewing experts, and now my cohost and I are diving deeper into the conversations that matter most. We dig into what it really takes—in business, branding, health, life. No fluff. Real talk about building something that matters while the clock’s ticking. Whether you’re running your first mile or your hundredth company, we’re here to help you go the distance. Because almost there isn’t good enough.
Episodes
Sunday Feb 14, 2021
Sunday Feb 14, 2021
JP Dinnell is a former Navy SEAL and was sent to the violent terrorist stronghold of Ar Ramadi, Iraq in 2006 with SEAL Team Three’s Task Unit Bruiser. J.P. served as point man, machine gunner, and lead sniper for Delta Platoon opposite the American Sniper, Chris Kyle, in Charlie Platoon. He is a true American Hero. Upon his return, J.P. connected and partnered with Jocko Wilnik’s organization, Echelon Front, helping rebuild and enhance corporate/life/leadership training programs into the highly effective platforms they are today. He serves as Director of Tactical Training Programs, leadership instructor, speaker, and strategic advisor.
→IN THIS EPISODE...
JP dives into his life’s calling being a part of the Navy Seals, his grit determination, and bringing what he learned in combat to training the masses who are looking to hone and develop their own leadership skills.
🔍 Breakdown with JP Dinnell:
Chapter 1 (0:00) Intro JP Dinnell - Becoming A Navy Seal
JP introduces himself and shares how his journey started becoming a Navy SEAL.
Chapter 2 (3:01) Adversity at Recruiting
Confidence was instilled in JP; becoming a Navy Seal was a calling. Going to the recruiting office JP wasn’t met with the warm welcome one might anticipate.
Chapter 3 (8:15) Getting Accepted Into BUD/S*
It wasn’t easy, but JP never lost focus. He was intentional of his choices from his early days in the Navy to set himself up to become a seal, from his ASVAB** test to being intentional about his job selection.
Chapter 4 (20:47) Source of Self-Confidence
Self-assurance came to JP from an early age knowing he was doing what he was meant to do. JP thrived in combat situations.
Chapter 5 (31:50) Leadership
JP draws a direct correlation between leadership capabilities and every organization. He goes into the good qualities of a leader and how he has been able to develop those skills in people.
Chapter 6 (34:33) Advice to Refocus
Prioritize and execute. JP identifies a loss of focus that happens when people come out of alignment within their life.
Chapter 7 (36:30) Breaking Point of Quitting
If you have a mindset of quitting, then you are already done. It's a mindset. Keep your focus on finishing and you will complete it.
Chapter 8 (41:25) Leveling Up
Change the people you hang out with if they are contributing to your growth. JP also discusses 75 hard and the positive impact he had in his life.
Chapter 9 (51:45) Signature Energy Drink
Sniper Sour Apple is JP’s new Energy Drink and a professional milestone in its creation.
Chapter 10 (52:53) Exercising With Your Partner
Prioritize quality time with your loved ones. Take the time with your family so you don’t lose them.
Chapter 11 (54:11) Echelon Front Online Courses
EFonline. JP instructs online courses and has a leadership platform where you can progress at their own speed.
Chapter 12 (56:19) Making Time to Learn
Put on your earbuds and learn. No excuses, you have the time, just make it a priority.
Material Referenced in this interview:
→https://andyfrisella.com/pages/75hard
→75 HARD: A TACTICAL GUIDE TO WINNING THE WAR WITH YOURSELF by Andy Frisella
📞 Connect with JP
→https://efonline.com/ (Leadership course)
→https://echelonfront.com/jp-dinnell/
→https://originmaine.com/nutrition/jocko-go-drink-sour-apple-sniper-pack-of-12/ (link for JP’s Energy Drink code:americanmade 10% off)
→Follow JP @JPDinnell on all social media
👊 To learn more about Not Almost There by visiting this link
→ Not Almost There http://notalmostthere.com/
Connect with Joe on social here:
→Instagram https://www.instagram.com/joe_chura/
→Facebook https://www.facebook.com/notalmostthere/
→Twitter http://twitter.com/joechura
*Basic Underwater Demolition/SEAL
Basic Underwater Demolition/SEAL (BUD/S) Training (24 weeks) BUD/S is a 24-week training course that develops the SEAL candidates' mental and physical stamina and leadership skills.
**Armed Services Vocational Aptitude Battery
ASVAB stands for the Armed Services Vocational Aptitude Battery, which is a multiple-choice test that helps you identify which Army jobs (Military Occupational Specialties) would be best for you.
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