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2015 Chicago Marathon. Mile 13. I’m flying—feeling like I could run forever. Heart surgery, back surgery, barely able to stand a decade before, and here I am crushing it. Then I see the sign: NOT ALMOST THERE.
Everything changed. Heavy legs. Cramping. Mental breakdown. I barely finished what started as my best race ever.
That sign broke me, but it also built me. Southside Chicago kid who studied for 15 seconds between building cars on the assembly line. Graduated in 5 years. Built companies. Sold two. 800 employees. Young father at 20 who figured it out as I went.
I’ve spent 50+ episodes of Not Almost There interviewing experts, and now my cohost and I are diving deeper into the conversations that matter most. We dig into what it really takes—in business, branding, health, life. No fluff. Real talk about building something that matters while the clock’s ticking.
Whether you’re running your first mile or your hundredth company, we’re here to help you go the distance.
Because almost there isn’t good enough.
Episodes
Saturday Feb 28, 2026
Saturday Feb 28, 2026
How to align information with action, not distraction.
Comparison is the thief of joy — and it might be the thing quietly killing your momentum. Joe breaks down why watching competitors, obsessively consuming industry content, and chasing every "squirrel" in your feed can keep you from reaching your own destination. To get where you’re going, you have to know why and how you want to get there.
Key Takeaways:
- Why having a vision (not a perfect plan) is the non-negotiable first step in business and health
- How time-bound goals — races, speaking engagements, launch dates — create the pressure that produces real action
- The social media algorithm trap: why consuming content in your own category can deflate you and pull you off course, and a simple but powerful hack to escape the trap
- Why looking outside your industry for inspiration beats studying your competitors
- The difference between distraction and inspiration: how to audit your emotional response to what you consume
For: Entrepreneurs, business owners, brand builders, athletes, and anyone prone to measuring their progress against others instead of their own goals.
Topics: Comparison trap, staying focused, goal setting, time-bound goals, social media distraction, entrepreneur mindset, business strategy, building a brand, joy and motivation, competition vs. vision
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