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2015 Chicago Marathon. Mile 13. I’m flying—feeling like I could run forever. Heart surgery, back surgery, barely able to stand a decade before, and here I am crushing it. Then I see the sign: NOT ALMOST THERE.
Everything changed. Heavy legs. Cramping. Mental breakdown. I barely finished what started as my best race ever.
That sign broke me, but it also built me. Southside Chicago kid who studied for 15 seconds between building cars on the assembly line. Graduated in 5 years. Built companies. Sold two. 800 employees. Young father at 20 who figured it out as I went.
I’ve spent 50+ episodes of Not Almost There interviewing experts, and now my cohost and I are diving deeper into the conversations that matter most. We dig into what it really takes—in business, branding, health, life. No fluff. Real talk about building something that matters while the clock’s ticking.
Whether you’re running your first mile or your hundredth company, we’re here to help you go the distance.
Because almost there isn’t good enough.
Episodes
Saturday Jul 26, 2025
Saturday Jul 26, 2025
In this episode, Joe explains what many startups fail to do before they spend their first dollar on ads. From crafting a clear value proposition to optimizing your website for the buyer's journey, you'll learn how to build a brand experience that converts. Using real examples—like the launch of Easy Man, a hemp-derived THC beverage—we explore the importance of testing, simple UX, lead capture, and focusing on one customer persona. Whether you're a first-time founder or scaling an e-commerce brand, this episode reveals the foundation you must build before launching any campaign. Get the infrastructure right—then go grow.
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